GLL Real Estate Partners, the owner of Kraków’s Kazimierz Office Center, ran a campaign titled “Invisible Hand” for employees working in the building. The aim of the campaign was to increase the safety of those using bicycles to commute to work through equipping the single-track vehicles with front and rear reflectors, bicycle head- and taillights and reflective vests. The total number of bicycles provided with the equipment came to 243. The campaign ran over the course of 9 days and was organized by the Property Management Department at BNP Paribas Real Estate Poland.
Kazimierz Office Center is located in a dynamically growing location on Kraków’s business map, amongst busy thoroughfares that face the challenge of traffic jams. A considerable number of those working in our office building choose to commute using their own bicycles. Hence the idea to take care of their safety during the autumn months when visibility on the roads becomes significantly reduced due to the deteriorating weather and early dusk. The “Invisible Hand” campaign meant that 243 cyclists were provided with additional equipment that will improve their visibility on the road
Małgorzata Sęk, Senior Property Manager, BNP Paribas Real Estate Poland
Our priority is the safety of those working in our office building. Therefore, we – together with the building’s manager, are open to any exciting initiatives and ideas that could meet the ongoing needs of our tenants. The “Invisible Hand” campaign was designed to prepare cyclists for the autumn weather and – first and foremost, ensure that employees at Kazimierz Office Center are visible on the roads during their daily bicycle commute.
Magdalena Ruta, Asset Manager w GLL Real Estate Partners