“Invisible Hand” at Kazimierz Office Center
“Invisible Hand” at Kazimierz Office Center

Kraków

“Invisible Hand” at Kazimierz Office Center

GLL Real Estate Partners, the owner of Kraków’s Kazimierz Office Center, ran a campaign titled “Invisible Hand” for employees working in the building. The aim of the campaign was to increase the safety of those using bicycles to commute to work through equipping the single-track vehicles with front and rear reflectors, bicycle head- and taillights and reflective vests. The total number of bicycles provided with the equipment came to 243. The campaign ran over the course of 9 days and was organized by the Property Management Department at BNP Paribas Real Estate Poland.

Kazimierz Office Center is located in a dynamically growing location on Kraków’s business map, amongst busy thoroughfares that face the challenge of traffic jams. A considerable number of those working in our office building choose to commute using their own bicycles. Hence the idea to take care of their safety during the autumn months when visibility on the roads becomes significantly reduced due to the deteriorating weather and early dusk. The “Invisible Hand” campaign meant that 243 cyclists were provided with additional equipment that will improve their visibility on the road

Małgorzata Sęk, Senior Property Manager, BNP Paribas Real Estate Poland

In line with the idea behind the campaign, the packages were left on the bicycles in the absence of the cyclists. No announcement was made in advance of the campaign, as to ensure that the equipment came as a pleasant surprise to employees working in the building. Posters with information as to the intended purpose of the campaign were placed around the bicycle stands on the day the campaign was launched.

Our priority is the safety of those working in our office building. Therefore, we – together with the building’s manager, are open to any exciting initiatives and ideas that could meet the ongoing needs of our tenants. The “Invisible Hand” campaign was designed to prepare cyclists for the autumn weather and – first and foremost, ensure that employees at Kazimierz Office Center are visible on the roads during their daily bicycle commute.

Magdalena Ruta, Asset Manager w GLL Real Estate Partners

Kazimierz Office Center is a modern office building that offers in excess of 16 000 sqm of office space across five floors, which also includes retail space on the ground floor. It is located at ulica Podgórska in Kraków. The building is BREEAM certified with Excellent rating in the Building Management and Asset Performance categories.
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