BNP Paribas Real Estate managed the rebranding process for Pradera centres

Zarządzanie Nieruchomościami

BNP Paribas Real Estate managed the rebranding process for Pradera centres

Published

The Property Management department at BNP Paribas Real Estate Poland ran the rebranding process for the shopping centres that have recently changed hands from Ikea Centres Polska to the Pradera fund. The new name and corporate design can now be seen in Polish and German locations.

The comprehensive rebranding process represents one of the pillars for the portfolio’s strategy aimed – with support in the form of active management and a suitable tenant mix – to strengthen positioning of the properties and optimally use their potential. We attach great importance to the manner in which our centres communicate with their current and potential customers. It is an area which, from the point of view of the extremely dynamic changes in consumer behaviour and preferences, will be playing an increasingly significant role

Mark Richardson, Director, Pradera

The changed name and corporate design are a key element of further, long-term marketing operations. The centres now bearing the new name and with the new visual presentation have over the many years won a large group of customers that value a strong and well-matched tenant mix, complementarity of the range of goods and services offered and convenience in terms of location and shopping amenities. Customers visiting the Pradera Homeparks with their new image will additionally appreciate the intuitive visual information systems that will make it easier for them to navigate around the individual centres.

From our perspective, the process coordinated by us in cooperation with the investor in a particularly efficient manner shows us that the best solutions are possible to achieve through mutual dialogue and when different point of view are involved. On the one hand there is the landlord using his strategy to accomplish specific business objectives, while on the other hand there is the property manager with his ability to apply a wider time perspective to analyse the occurring changes and future growth taking into consideration current and future trends and microtrends. I am extremely pleased that we have succeeded in creating a visual communication framework for properties functioning in different countries and within diverse local communities with their distinct needs and habits

Michał Pszkit, Head of Property Management Department, BNP Paribas Real Estate Poland

The new positioning of properties from the Pradera portfolio and the rebranding process itself are aimed at supporting active management of the properties, which will enable to even more efficiently utilize the growth potential of the individual Retail Parks.

Copy as a Plain Text

Share

Attachments

Download All

Michał Pszkit

image | 4.33 MB

Download
HOMEPARK Janki

image | 4.67 MB

Download
HOMEPARK Targówek

image | 5.7 MB

Download
Related Stories
BNP Paribas Real Estate Poland to be in charge of Centrum Franowo in Poznań

ago

A scheme from the portfolio of IKEA Centres Polska S.A. will for the first time be managed externally. Centrum Franowo, completed within 15 months and delivered to the market at the end of September this year, comprises 15 000 sqm GLA, out of which 7 500 sqm on level 0 is dedicated to retail and services, while the remaining 7 500 sqm on level +1 will be used for offices.
BNP Paribas Real Estate Poland receives a mandate for management of Wronia 31

ago

The new office and retail scheme located at Wronia 31 in Warsaw has as of 1 July joined the portfolio of properties managed by BNP Paribas Real Estate Poland. The property with the total leasable area of approx. 16 000 sqm is located in Wola’s heart in the direct vicinity of Plac Europejski. Ghelamco is the investor and developer responsible for the scheme.
A very good first quarter for the Property Management Department at BNP Paribas Real Estate

ago

The end of the first quarter in the Property Management Department was marked by a total of 7 recorded promotions. The key ones include the appointment of Michał Pszkit to the position of Head of Property Management, Adam Jaczyński to the position of Finance Director and Anna Muszyńska-Gniado to the position of Marketing Director. Over the first three months of 2017 the domestic portfolio managed by the company expanded to include 4 retail parks with the total area of 140 000 sqm owned by the Pradera.
BNP Paribas Real Estate expands portfolio of managed properties

ago

From the beginning of April, BNP Paribas Real Estate Poland will take over the management of four IKEA Centers retail parks located in Poland on behalf of the landlord Pradera. The contract will increase the Polish portfolio of managed properties by more than 140,000 sqm. Ultimately, the international property management business line of BNP Paribas Real Estate will manage 25 properties in eight European countries.

Biurowa Wola pnie się w górę

W trzecim kwartale br. stołeczne zasoby nowoczesnej powierzchni biurowej wzbogaciły się o ponad 76 tys. mkw., tym samym przekraczając pułap 5,3 mln mkw. Do końca roku na największym biurowym rynku w kraju może pojawić się kolejne 80 tys. mkw. biur, windując rynek na poziom 5,4 mln mkw. Autorzy raportu z BNP Paribas Real Estate Poland, wśród kluczowych z punktu widzenia rozwoju rynku trendów wymieniają konsekwentne wzmacnianie pozycji biurowej Woli i rosnącą popularność projektów coworkingowych zlokalizowanych w najlepszych projektach.