Last year the domestic retail market increased by nearly 500 000 sqm, which when compared to the average from the past decade standing at slightly more than 660 000 sqm, shows that there has been a significant slowdown in supply growth. The authors of the "At a Glance, Modern Retail Market in Poland. Q4 2017" report draw attention to the decreasing market absorption on the one hand, and the increasing pace of changes occurring within modern retail on the other one.
Supply: primacy of metropolises and smaller cities
Demand: chain growth and diversification
Poland is the most important market in Central and Eastern Europe. It is natural that nearly 40 million potential customers would attract the interest of foreign brands. What can also be seen as an advantage is the relatively broad and interesting offering of retail schemes that meet the criteria necessary for a debut and possible expansion
Natasa Mika, Head of Retail Agency
Rents: stable prime rents and falling average values
Schemes under construction: mostly alterations and extensions
Modernization, remodelling and repositioning are words that we will be using quite frequently in the coming years. The era of hypermarket domination is without doubt over now, and it is possible that over time certain schemes in the best recognizable locations will change significantly as to adjust their offer to current and future trends. The focus will increasingly be shifting towards entertainment and social functions. Modern schemes will play a part in forming urban micro-universes using publicly accessible outside spaces, while schemes located in the centres of larger cities will see the emergence of innovative food and drink concepts modelled on market halls, as well as event hubs to enthusiastically embrace and promote art and culture
Fabrice Paumelle, Head of Retail, Central and Eastern Europe