Photographs and short biographical profiles of Maria Skłodowska - Curie, Wanda Rutkiewicz, Wisława Szymborska and others have been gracing the lobby and elevators at the Atrium Tower office building since 5th March. This way the landlord aims to offer an insight into the lives of Polish women that became symbolic figures in culture, science and art, and to celebrate International Women’s Day which falls on 8th March.
In today’s busy world, where we are bombarded with a constant flow of information, you really have to fight for each smallest instant of attention. We wanted to use International Day for Women’s Rights to bring the profiles and interesting life stories of distinguished Polish women back to the minds of those visiting and working at Atrium Tower
Margaux Gautreau, Asset Manager, AEW
The entity responsible for coordination of the campaign is BNP Paribas Real Estate Poland, the building’s manager.
Head of Marketing & PR, Central & Eastern Europe at BNP Paribas Real Estate Poland